Patrick Dempsey Teams Up with His Wife for Sexy Cologne Ads

Patrick Dempsey‘s new fragrance is about his marriage.

The Grey’s Anatomy actor - who has recently launched Patrick Dempsey 2, with beauty retailer Avon - designed the scent to represent the “power” of his ten-year union to Avon’s Creative Color Director, Jillian Dempsey.

“The first fragrance, Unscripted, was about the individual, following your passion and all of that. Why not take it to the next step and go, ‘this is about two people and the power of the relationship.’”

The 43-year-old star even turned down the chance to snuggle up to a sexy model in the advertising campaign, and instead persuaded Avon bosses to let Jillian pose in front of the camera with him.

He told Avon staff, “I don’t feel comfortable having a model in the ads. I’m married, and that’s not something I want to project. Why can’t I just use my wife and make it about that?”

In the end, the dark-haired hunk was pleased with the advertisement for the mandarin, spiced wood and green fig fragrance. It shows the couple gazing lovingly at one another at the seaside while the sun sets in the background. He is quoted by People as saying, “It was a nice moment for us to be together.”

Patrick Dempsey leaving Villa Blanca Restaurant in Beverly Hills