Matthew McConaughey to develop surf fashion line

Matthew McConaughey is launching his own surf clothing line.

The 'A Time To Kill' star, who is well-known for frolicking in the surf shirtless, is developing a fashion line of swimming wear named j.k. livin, after his production company and catchphrase, "Just keep livin'."

The clothes, including T-shirts and Frisbees, will be available to purchase on McConaughey's website this summer.

A spokesperson for the actor, who will play a surfer in new film Surfer Dude, says, "It will be a one-stop shop for everything you need for the beach."
[source]