Sex and the City stars cash in

"Sex" sells - just ask the four "Sex and the City" stars who have become multimillionaires, thanks partly to hefty endorsement deals inked after the show ended.

Sarah Jessica Parker, who played lovelorn New York journalist Carrie Bradshaw on the hit HBO show, is "Sex's" biggest post-show winner, reaping $25 million, according to an analysis by Portfolio magazine.

Deals with Garnier, Gap and Steve & Barry's have helped Parker buy as many Jimmy Choos as she wants.

"Sex" has also paid off big time for Kim Cattrall, who has parlayed her promiscuous Samantha Jones character into a $10 million bonanza.

Cattrall has been the cast's most prolific pitchwoman, pushing such diverse products as Liz Claiborne's Spark perfume, Bacardi low-cal rum, Tetley tea and Nissan cars.

Kristin Davis, who played proper society gal Charlotte York, has had the least sexy post-"Sex" career, landing in family-friendly roles in "The Shaggy Dog" and "Deck the Halls."

But playing the good girl has been profitable for Davis, who has made $4.5 million since the show ended in 2004, thanks in part to ads for Maybelline and Waterproof Garment Co.

The show's fourth female star, accomplished stage actress Cynthia Nixon, has stayed close to her creative roots by taking acclaimed roles in "Warm Springs" and "Tanner on Tanner."

But Nixon, who played career-driven lawyer Miranda Hobbes on "Sex," also was a popular pitchwoman for New York's FreshDirect. Her post-"Sex" bottom line is about $2.5 million.
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